Project Overview

NoBrandYet is a coffee shop website designed to showcase the brand, its offerings, and its unique brewing techniques. The project was built from scratch for a real client who wanted both a hardcoded version and a WordPress version to compare performance and flexibility. While the site was never made live due to personal conflicts, the goal was to deliver a visually engaging and high-performing platform optimized for speed, responsiveness, and local SEO.

Approach & Execution

• Conducted competitor analysis to identify key design elements and user expectations.

• Designed wireframes to structure the user experience before development.

• Developed the site using HTML, CSS, JavaScript, and Bootstrap, ensuring a fully responsive and fast-loading interface.

• Optimized for local SEO, improving search visibility for coffee enthusiasts in the area.

Challenges & Solutions

Parallel Development: Balancing both the WordPress and hardcoded versions of the site was a major challenge. I prioritized completing the WordPress version first to meet the client’s request before transitioning to the hardcoded build.

Performance Optimization: Speed and responsiveness were crucial. I implemented efficient code structuring, lazy loading for images, and CSS optimizations to ensure smooth navigation across all devices.

Project Status & Outcome

Although the project was put on hold due to client-related reasons, the work was well-received. The website, even in its unfinished state, demonstrated seamless responsiveness, fast loading times, and a polished user experience. I am currently awaiting the client’s approval to continue and finalize the project.